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Microsoft AB-210: Accelerating Sales Pipelines with AI in Dynamics 365
What the AB-210 exam covers and what it costs, with a free 30-question practice test and an explanation for every answer.
- Level
- Associate
- Topic areas
- 5
- Free practice questions
- 30
- Full question bank
- 100 questions
What the AB-210 exam covers
The topic areas in our AB-210 question bank, with each one's share of the 100 practice questions.
| Topic | Share | Questions |
|---|---|---|
| Sales Copilot and AI assistance | 36% | 36 |
| Sales insights and forecasting | 35% | 35 |
| Lead and opportunity scoring | 16% | 16 |
| Conversation intelligence | 10% | 10 |
| Sales workflow | 3% | 3 |
AB-210 cost and format
| Exam code | AB-210 |
|---|---|
| Certification | Dynamics 365 Sales AI Consultant Associate |
| Vendor | Microsoft |
| Level | Associate |
| Status | New |
Last checked October 22, 2026 against the official Microsoft exam page.
AB-210 sample questions
The first 5 questions from the free practice test. Open a question to see the answer and why it is right.
Question 1Sales Copilot and AI assistance
A sales representative wants a summary of a long account history before a customer call. Which Dynamics 365 Sales capability provides this?
- AA manual export to a spreadsheet every morning
- BCopilot summaries of account and opportunity activity
- CA printed copy of the account notes kept in a binder on a shelf
- DA static report of account activity refreshed once every month
Show answer and explanationHide answer
Correct answer: BCopilot in Dynamics 365 Sales summarizes account and opportunity activity so representatives can prepare quickly. Manual exports, printed notes and monthly reports are slower and less current.
Question 2Sales insights and forecasting
A sales leader wants to predict whether each open opportunity will close this quarter, based on historical patterns and current activity. Which feature provides this?
- AA printed pipeline chart of stage totals from last quarter
- BA list of closed opportunities from the prior fiscal year
- CA fixed annual revenue target typed into a report field
- DAI-based opportunity scoring or win probability in sales insights
Show answer and explanationHide answer
Correct answer: DAI-based opportunity scoring uses historical and current signals to estimate likelihood of closing. Past closed lists, typed targets and printed charts do not predict outcomes for individual opportunities.
Question 3Lead and opportunity scoring
A marketing team wants to prioritize leads so that sales representatives contact the most promising ones first. Which AI feature supports this?
- AAlphabetical sorting of lead names within each territory and region
- BSending every lead the same generic email template on a fixed schedule
- CPredictive lead scoring based on historical conversion data
- DRandom assignment of leads to representatives from an unsorted queue
Show answer and explanationHide answer
Correct answer: CPredictive lead scoring ranks leads by likelihood to convert using historical data, which helps focus effort. Alphabetical sorting, random assignment and identical emails do not prioritize by likelihood.
Question 4Conversation intelligence
A sales manager wants to coach representatives using insights from recorded customer calls, such as talk ratio and competitor mentions. Which feature provides this?
- AConversation intelligence that analyses call recordings and transcripts
- BA manual timer on each call started by the representative to log total talk time
- CA printed copy of the company brochure distributed to customers at the sales desk
- DA list of meeting room bookings for the sales team across each office during the year
Show answer and explanationHide answer
Correct answer: AConversation intelligence analyses recordings and transcripts to surface talk ratios, mentions and other signals for coaching. Brochures, manual timers and room bookings do not analyse conversations.
Question 5Sales workflow
A seller wants a prioritized daily work list of the opportunities that need attention. Which feature provides this?
- AA vendor list of supplier contracts sorted by renewal due date
- BA daily activity or my-work view prioritized by insights
- CA holiday calendar showing public and regional office closure days
- DA printed phone book listing staff extensions by department name
Show answer and explanationHide answer
Correct answer: BA prioritized daily view uses insights to show what needs attention first. Holiday calendars, vendor lists and phone books do not prioritize work.
How to prepare for AB-210
- Read the official Microsoft outline first (exam page), so you know exactly what is in scope.
- Give the most time to Sales Copilot and AI assistance and Sales insights and forecasting: together they make up 71% of the questions.
- Take the free 30-question practice test and note which topics you miss.
- Go back to the weak topics, then test again. A practice score shows where to study; it does not predict your exam result.
Full AB-210 question bank
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